Introduction

WHO WE ARE?

MetFone is the leading mobile operator in Cambodia, with the most extensive, reliable and trusted network. It is the brand name of Viettel (Cambodia) PTE. LTD., a member of one of the world’s fastest-growing telecom operators, Viettel Group. According to GSMA Wireless Intelligence, Viettel Group is among the top 15 telecom companies globally when ranked by the number of cellular connections.

The name “Met” was selected for Cambodia because it means “friend” in Khmer, and conveys our desire to build a truly Cambodian company to serve Cambodians.   

When MetFone launched its service nationwide in February 2009 there were seven mobile operators in Cambodia. Three ― Mobitel, Mfone and TMIC ― had been operating in Cambodia for around 10 years and were the dominant players.

Mobitel (a joint venture between Cambodia’s Royal Group and international partner Millicom) led the market with a share of more than 50%. However, the market at that time was concentrated primarily in major urban centers. Most rural areas ― where 80% of Cambodia's population lives ― had no network coverage.

MetFone began expanding along national roads to rural areas, expanding coverage to those who had previously been isolated.

At that time, most operators used microwave transmission technology for their networks. As a result, Cambodia’s telecom infrastructure, which was already in a fragile state after decades of conflict, was limited to less than 2,000 kilometers of fiber optic cable and around 1,700 base transceiver stations. Cambodia lagged the region, with a mobile penetration rate of about 20%. Moreover, due to an overreliance on developing mobile networks, fixed lines had been neglected.

For years, the total number of fixed-line subscribers was almost unchanged at about 40,000. Internet services, mostly dial-up, were available in some major urban centers, but the costs were among the highest in the world. The penetration rates for both fixed phone lines and the Internet were below 0.5%. 

WHAT WE DO?

MetFone provides the most extensive and reliable network coverage in Cambodia, as well as the fastest 3G and 4G LTE services. We also provide smartphones and other information technologies and devices. We are a major employer, having created nearly 2,000 jobs for Cambodians.

MetFone also invests heavily in education and healthcare to improve quality of life invested and accelerate development.

OUR MISSION

Our company continually strives to innovate and personalize information technology, telecommunications and digital content services to deliver the highest value possible to our customers.

Our aim is to deeply embed sustainability in our culture, v­­­­­­­­­­alues, decision-making, products and services in order to ensure MetFone is a sustainable business positioned for long-term growth by leading and shaping positive change.

 

OUR BUSINESS STRATEGY

  • Our business strategy has five goals.
  • l Bringing information technology and telecommunications to every person, every family and every corner of social life
  • l Investing to build the most extensive network with the best possible coverage
  • l Bringing the most advanced technology to Cambodia
  • l Diversifying our services to cater to all customers
  • l Pricing to suit every market segment