After more than 10 years in the business, Metfone has made a significant change to accommodate young consumers in the digital age in Cambodia. Metfone knows the importance of seeking to bring Metfone's brand closer to the heart of consumers, so Metfone has launched its own branding campaign.
After launching a nine-month campaign since May 2018, Metfone saw the highest customer growth during its 10-year tenure. The total has grown to 9 million people and maintained good revenue growth.
Through the campaign, the value of Metfone's brand has also risen significantly, with Top of Mind rising. From 30% to 40% and the share of Voice to 39.2%.
The company uses "Mony" mascots in marketing activities (in Khmer "Mony" means smart, friendly and listen to people) Everything) Change the logo from blue to red with the appropriate package delivery The need for young people is a catalyst Succeed gloriously.
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